We've all been told this before. No matter what your business, you have hear this, or something like this before:
"Anyone and Everyone is your customer! Just go and tell every person you know about your products and your business!!!"
When I first hear that, I froze. And I panicked. EVERYONE was my customer? And I needed to tell everyone I knew?
My neighbor, the check out girl at the grocery store, my optometrist, my dance teacher, my high school sweetheart? Nope, Nope, Nope Nope. My heart was pounding
The pit in my stomach grew bigger and bigger. Most of those people I talked to once in a blue moon. And my high school sweetheart??? Um, I doubt he'd like to hear from me after all these years.
How was I supposed to do this? Did I really WANT to do this that badly? What would I say, and how would I bring it up?
But I tried. Because I was told this is how it worked.
Here is how most of those conversations went, by the way...
"Uh, hey Sue! Do you keep your options open for additional income streams?"
"What? Additional what?"
"Uh, well, you see, there is a company......"
Insert the blank stare here.
And believe it or not, NONE of those people joined my team and none of them purchased products from me. 😂😂
In the makeup biz, we are told, "Anyone with a FACE is your customer."
In the health and wellness biz, we are told, "Anyone who is a HUMAN is your customer."
In the clothing biz we are told, "Anyone with a BODY is your customer!"
You get the picture.
But that logic is flawed!!! What it leaves out is the human connection.
And that human connection is EVERYTHING to your business.
If you missed this video Who is your Ideal Customer? HINT: It's NOT Everyone!, take a look. I go over exactly HOW to identify your ideal customer. Without hitting up your ex boyfriend. Cause, ew, right?
So let's talk about the 3 main areas to make sure you hit:
Leslie is an 8 year veteran of the direct sales industry. She lives in Los Angeles with her husband and 8 year old son. She loves traveling, wine and helping women run amazing, fulfilling businesses.